Advertising budgets are shifting from ad networks to ad exchanges and other automated channels. Data has become one of the most valuable commodities in the real-time bidding ecosystem.
On this ebook you will have an understanding of the big picture in display advertising and how the online advertising is changing thanks to new technologies, and creative agencies/brands.
Watch the short video about my take on the Display eco-system in digital marketing and then download the e-book for further reading above. Cheers.