First published on LinkedIn.
There are many differences between working for an SMB vs. Fortune 500 company, and the biggest advantages are the substantial resources and the branding/networking effect. The opportunities to grow are significant but at the same time two challenges are clear: Communication challenges and the risk of change.
Below is my short list to apply more in 2016.
Focus on what matters.
Focus is probably the number one success factor for any size of the business, and for an enterprise it is no different. So many things are going on all the time. Stop. Focus. That’s the only way to make a change. Action: Work agile. Design your own Sprint doc.
Making a change is much harder… but not impossible and so important.
Change is the hardest of all and it requires applying all these ten principles mentioned here. Action: Be a change agent. Again: Focus on what matters.
Set tangible goals for everything you drive.
This is the number one survival tool for any SMB, and the same for any Fortune 500. Demand the projections for every project you get involved. Measure every week. Prioritize. Action: Scorecard for every project.
If you don’t ask to solve a problem, don’t call a meeting
No emails either. Action: Don’t.
Understand and drive the Strategy first.
Every employee plays a part in this. Process + frameworks second. Technology last. Seriously. Action: Question every tech decision with strategy and processes in mind.
Build corporate memory.
Build and document frameworks for all the work you do. The last thing you need is anybody depending on you. Action: Design frameworks – not documents.
To make a difference in digital eco-system, invest in one of the six senses every day – social, local, mobile, data, interface, live.
More on this later on my other posts. Action: Network and continue learning.
Don’t solve a problem for channel/device but solve for people.
Resist all other advice. Action: Don’t.
Think about experiences when solving problems, not products or assets.
Action: Focus on Experience Design.
Presentation = Communication = Story telling.
People don’t read, so just visualize. Action: Simplify.